New Atlantic Independent Booksellers Association (NAIBA):
Reading Enterprises has served as the Association’s headquarters since 1999, managing all aspects of their annual business. This includes planning, promoting and executing workshops and educational forums around the region; budget and fiscal responsibilities; production of 6 newsletters per year; a Holiday and Spring Consumer Catalog for members; a membership directory; four board meetings per year; as well as complete management of the annual fall tradeshow. The tradeshow consists of a 350 tabletop exhibitions, attendance of 1,000 publishers and booksellers from the Mid-Atlantic region, and workshops, breakfasts, luncheons, and an awards dinner.
Fundraising Day In New York:
Since 1999, we’ve managed the largest one-day conference on philanthropy, with 2000 attendees, 125 speakers, and 54 concurrent sessions. The event is held in the Marriott Marquis each June. We work closely with a dedicated group of volunteers and serve as their conference office. We handle all the logistics of the conference, and support all efforts and ideas proposed by the committee.
Frenzy Expo is a unique conference and tradeshow in the forensic science and crime scene technology field. During its second year of production, Reading Enterprises was called in to assist. For five months, we poured over professional, legal, and government publications, newsletters, and reports to determine new developments in this legal and scientific profession. We worked closely with government agencies for both funding and program suggestions, and contacted hundreds of possible speakers from around the world. To keep our client informed, we sent weekly call reports and progress notes. We assumed the role of Conference Director during that staffer’s maternity leave, and were able to keep the conference on schedule and up to the high standard that is expected of a technical symposium.
The Literary Congress:
Reading Enterprises was on the development team for this annual publishing show. We developed the concept, sold exhibit space, and marketed the 500-person conference.
Southern California Children’s Booksellers Association (SCCBA):
We spent eight successful years managing the SCCBA-sponsored tradeshow, renamed the “Children’s Books & Gifts Trade Show,” to convey the broader range of products and national audience. Attendance at the final tradeshow in 1999 was 700 attendees, 80 exhibit booths with 158 publishers represented. Reading Enterprises handled the entire conference for this volunteer organization, including booth sales, registration, programming, and logistics. Due to the dissolution of the Association, the core members opted to host an annual dinner, which we helped them get off the ground in 2000.
Promotion Marketing Association:
PMA used the services of Reading Enterprises for four years to manage its annual Law Conference, a well-attended conference covering the latest developments in promotion marketing law. Reading Enterprises managed all hotel logistics, room and audio-visual arrangements, daily multiple food functions for hundreds of attendees, VIP speaker arrangements, and off-site receptions and programs. As a consultant for PMA, we were on-call to work with the staff of PMA to organize many of their annual meetings including the Star Power conference, and their annual Leadership Conference for board and committee members. We were also entrusted in with managing and implementing all the details of a new conference for them, the 1999 In-Store Marketing Conference.
PROMO EXPO is an international tradeshow in the promotional advertising industry managed by Reading Enterprises for PROMO Magazine in 1996. Over 2,000 industry leaders from Fortune 500 companies, leading advertising agencies, and industry suppliers attend hi-tech seminars, a large tradeshow, and award ceremonies. PROMO Expo attracted 100 exhibiting companies in 150 booths. Due to the success of the 1996 conference, Smith Communications sold the event to a large event management firm for millions.
A leading industry trade show for the family & children’s entertainment center industry contracted Reading Enterprises to develop the 1997 conference program. We accomplished this task by researching the industry, interviewing facility owners and suppliers, and qualifying speakers. We then created a workshop program that fit the needs of the industry; we invited the speakers and handled all their confirmations and arrangements. In addition, Reading Enterprises created an industry survey from 1996 through 2001 on the status of family entertainment centers by interpreting raw data from industry surveys and writing copy to highlight data results.
Booksellers of Harvard Square:
Booksellers of Harvard Square hosted its book festival in 1996 that drew over 30,000 people. The Harvard Square Book Festival is a four-day event, comprised of author readings, autographings, special events, and a book show in Harvard Square.
Historic Hudson Valley:
The Sleepy Hollow Book Festival, sponsored by HHV, was held in 1997 on the grounds of Washington Irving’s homestead, Sunnyside. Over 4,000 people enjoyed two days of festival events, author appearances, and book sales.